“Considering the uniqueness of the show, we decided to create a lot of buzz in the market. We looked at the mobile and Internet space and created Hello Tunes, songs, games etc. based on the show. The response has been fabulous,” Gurpreet Singh, Associate Director, Digital for Viacom 18 told Screen. Nick TV is a part of the Viacom 18 group. And the digital campaign was created in-house by the team. Its most popular game is called Keymon Goes Fishing wherein a player has to catch different kinds of fish in a pond within a stipulated time frame. To keep the game engaging as well as informative, the screen throws up random facts about some of the fish caught by the player. “The concept of the game is quite simple. The player has to catch fish using different hooks. Keymon Goes Fishing has become our flagship game with its combination of education and entertainment,” Singh said. The other game called Dance Master sees Keymon dancing to different steps from songs.
Keymon Goes Fishing’s success has now accelerated Viacom Digital’s plan of creating the second